11 Strategies To Make Your Grand Opening Event a Success
When working on launching a new business, planning successful groundbreaking events can have a significant impact on the initial success of the business. Preparing ahead of time and developing a strategic plan for the event can increase your chances of having an event that goes smoothly and with a high turnout. By studying tips for planning a big opening event, you can make sure you realize your business vision and start the business with a positive experience. In this article, we explain some of the benefits of having an official opening event and share some suggestions for coordinating a well-organized event.
- 1 Benefits of organizing official opening events
- 2 11 tips for successful opening events
- 2.1 1. Start planning early
- 2.2 2. Choose a theme
- 2.3 3. Stick to your budget
- 2.4 4. Ask for the opinion of the community
- 2.5 5. Thoroughly train staff
- 2.6 6. Engage additional support
- 2.7 7. Focus on appearance
- 2.8 8. Send physical flyers
- 2.9 9. Installation the day before
- 2.10 10. Coordinate with the press
- 2.11 11. Document the event
Benefits of organizing official opening events
A grand opening event is a great way to invite people to try a new business and learn more about its products and services. There are many benefits to organizing groundbreaking events, including:
- Presentation of a company to the community: Official opening events provide a channel for community members to socialize and have fun while learning about a business.
- Build a clientele: During a grand opening, you have the opportunity to connect with locals who can become loyal customers based on their positive experience at the event.
- Collect feedback: You can use a grand opening to collect customer opinions on what products they prefer and how you can improve business operations.
11 tips for successful opening events
Here are several techniques you can use throughout the planning process to facilitate an official opening event that confirms your vision:
1. Start planning early
Start thinking about your grand opening event ASAP. By starting your plans early, you can anticipate problems ahead of time, develop a detailed timeline, and have plenty of time to generate excitement in the community. Keep the event in mind when working on other projects to avoid scheduling conflicts and to ensure that your business goals align with your event plans. It also gives you time to adjust if you need to make any changes during the opening process.
Related: How to create a checklist when planning an event
2. Choose a theme
Consider having a theme for your grand opening event to make the occasion cohesive. A central theme can inspire your decor, activities, entertainment, and other aspects of the event to make it memorable to your guests. This can help you come up with ideas to make the event special, such as a themed menu or limited edition products for attendees. Choose a theme that connects to the products and the company’s mission to make the event particularly meaningful. For example, a good opening event for a casual barbecue restaurant might have a Wild West or ranch theme.
3. Stick to your budget
Events have many small costs that can add up, so it’s important to budget and commit to meeting those limits. Decide how much money you are willing to spend on your opening event, including additional funds for any incidents or emergencies that occur on opening day. Once you’ve created a general spending limit, develop a detailed budget of everything you need to purchase for the event, including refreshments, gift bags, decorations, and money to pay for the event. staff. Research local vendor prices and talk to vendors for discounts on bulk orders.
Related: How to manage a budget
4. Ask for the opinion of the community
Conduct market research in your community to find out what the public expects from an opening event. Understanding which types of events and activities generate the most interest can help you create a personalized program that will appeal to your target audience. Distribute polls and organize focus groups for real people to review your groundbreaking ideas and share their feedback. You can also use your market research as an opportunity to invite attendees to the actual event to see how you have incorporated their ideas into the business.
Related: 10 market research methods
5. Thoroughly train staff
Because the inauguration is the first time that the company is fully operational and open to the public, it is important to carefully train the staff. Practice scenarios and training exercises can help all staff feel comfortable with their responsibilities before serving real clients. Develop procedures and best practices for handling different situations and make sure everyone working at the event understands their role. Having a smooth opening where you are running the business at a limited capacity is a good way to train staff before a big opening.
6. Engage additional support
Depending on the size of the event, consider hiring temporary contract staff as additional support for the grand opening. You can hire temporary staff to greet guests, decorate, set up audiovisual equipment, clean up, or distribute promotional material. This allows permanent staff to focus on their main responsibilities. Temporary staff can also help with traditional business operations to handle the increased capacity of a grand opening if you are expecting a large number of guests. When hiring additional staff, work closely with the temp agency to define training requirements to maintain a professional reputation.
7. Focus on appearance
Because groundbreaking events introduce a business to the community, first impressions are the key to success. Presentation is an important aspect of having a positive impact on your visitors, so be thoughtful when planning the appearance of the event. Hygiene is a top priority, so be sure to clean the place well. Make the space welcoming by paying attention to the little details, installing cozy lighting and arranging comfortable seating to suit your guests’ capacity.
8. Send physical flyers
Even if you’re hosting a digital event to let attendees know about the grand opening, sending out physical flyers is a great way to increase engagement. Distributing a physical invitation can help engage a larger audience and remind people to attend the event. Even if they don’t make it to the grand opening, they can keep the flyer and decide to go later to support a new business in the community. Send out announcement flyers well in advance of the event to generate excitement, then consider sending out another set of flyers closer to the day as a reminder.
Related: 50 ways to promote an event
9. Installation the day before
Assemble the space for the event the day before the event if possible to reduce stress and last minute chores on grand opening day. When using technical equipment, setting up ahead of time allows you to troubleshoot and make sure everything is working properly. Hosting the event early also gives you the opportunity to browse the calendar, confirm staff assignments, and answer questions in a relaxed manner.
10. Coordinate with the press
To get the most out of hosting an opening event, contact local media outlets beforehand to tell them about the occasion. Local newspapers, magazines and blogs often feature groundbreaking nights for new businesses in the community in the form of stories, which can generate more publicity and business. Plan ahead and consider scheduling an interview with bloggers or journalists to talk about the business in the context of the kickoff event.
Related: Complete guide to promoting an event
11. Document the event
During the event, take photos, videos and recordings to document the experience. Having a recording of the event is ideal for posting to social media and using for future press materials. You might want to hire a professional photographer or videographer to capture the event if that is an important enough function. By documenting the event, you can use the recordings and photos as a way to strengthen the company’s brand, engage with the community, and promote future events.